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To Stage or Not To Stage?

Bessida Before 2 Bessida After

In my opinion, this should not even be a question. According to the Real Estate Staging Association, "Professionally listed staged properties look better, spend 73 percent less time on the market, typically sell for more money, end up on buyers' 'must see' lists, are perceived as 'well-maintained,' and have fewer concessions requested of the seller."

Plus, who doesn't love a good make-over?

Staging is not decorating. In fact, in many ways it's actually un-decorating. It usually involves decluttering, repairing and (unfortunately) depersonalizing a home so that a prospective buyer can easily envision themselves living there.

Sometimes it requires eliminating odors from pets, cooking, or mothballs. Or freshening up the landscape - trimming or removing overgrown bushes (especially important in a walkable suburb!). Also, although not really staging, there are "fixes" that are best done before putting a house on the market, such as removing underground oil tanks or removing asbestos pipe-wrap.

Some homes can be staged in a day but others take weeks or months of planning, sorting, storing and executing.

I consider staging an activity with few downsides and huge potential returns. Probably the worst you can say about staging is that it can be a little sad to make your home look its very best only to pack up and leave it. I had one client who didn't want to spend money refinishing floors when they moved in and only went to the trouble to do it when they put the house on the market. "I can't believe how much better our house looks now!" I remember her saying.

So if you're thinking of selling in a few years, you may want to start in on some of those repairs or touch ups now, while you have time to enjoy them.

(And now for a moment of shameless self-promotion: The before and after photo above is a home that sat on the market with two different agents for a combined 728 days. Neither bothered to stage the house. When I took over the listing and staged it, the house sold in 45 days.)