Selling

5 Home Staging "Rules of Thumb"

living roomHome Staging has become one of the biggest buzzwords in world of selling real estate, yet many sellers are still perplexed by the concept. "Why do you want me to dismantle my photograph wall?" a client will ask. "It's one of my favorites parts of the house!"

Plain and simple: staging a home allows a buyer to more easily envision himself living in the space. And the more of "your" stuff that's around, the less of "his" stuff he can imagine there.

There are many suggestions I make when I meet with a client about getting ready to sell, but a few are worth noting as Staging Rules of Thumb - small changes you can make that will make your home show better and sell faster.

  1. Don't Overdo It. Many people think of staging as bringing things in - furniture, rugs, accent pieces - but most of the "work" of staging is taking pieces out. The more "available" square footage in a room, the more easily the buyer will be able to see her own furniture there.
  2. Create Conversation Spaces. Sofas and chairs do not need to line the perimeter of the room. Consider furniture arrangements that allow people to easily converse and socialize. Let the buyer to imagine all the lovely entertaining that she can do in your home.
  3. Keep Accessories Tasteful. Small, thoughtful additions can go a long way in making a space feel homey and inviting, especially gentle smells like potpourri in the bathrooms. Best, though, to keep additions neutral; controversial material - like political or religious books - is better off out of plain sight.
  4. Focus on the Main Rooms. Staging is crucial for the Big 4: Living Room, Kitchen, Master Bedroom and all Bathrooms. The other rooms - kids bedrooms, guest rooms, den - can simply be pared down and filled in by the buyer's imagination.
  5. Let a "Blank Slate" Be Your Guide. Your personal photographs and children's artwork is no doubt amazing, but they are just going to muddy the waters when it comes to helping a buyer visualize herself in your home. Put away your personal effects, but please, don't take it personally.

These rules are general so if you're in need of a personal staging consult, don't hesitate to call me. 973-809-5277

4 Things Every Home Buyer Should Know About Montclair

As a real estate agent, and a person who loves living in Montclair, much of what I talk about focuses on the experience of being here (and walking here!). But there's plenty to know about the landscape of Montclair when buying a home, and here I'm not talking about lawns and shrubbery.

  1. Montclair homes appreciated 8 percent in 2015. I tell my clients all the time: do not look at your home as an investment. This is because there are so many factors that affect the market. I advise my clients to buy in a place that they love. Still, it's always great to hear that your home has gone up in value.
  2. On average, Montclair homes sell for 4 percent over list price. This is good information to have when you're about to make an offer. When montclair-welcomeyou do find the home you love, an experienced agent can guide you both through buying trend data and personal knowledge of the market.
  3. Currently, the median price of a home in Montclair is $600,000. This comes as a surprise to many buyers who think Montclair is out of their price range. I can show you houses in wonderful neighborhoods, whatever your budget is.
  4. The average time to sell a house in Montclair is 41 days. Knowing this helps set up realistic expectations if you're selling, but it's also useful information for buyers as well. Houses here don't tend to linger. If you see something that speaks to you, act on it. Don't snooze and lose.

The most consistent piece of feedback I get from clients is how well I'm able to educate them about all aspects of home buying and selling. It's one of my favorite things about my job. So if you want to talk about what your home is worth, or how to strategize your next move - or even if you just want to walk around and take in the landscape - call me: 973.809.5277

My Accessories Are Your Accessories!

IMG_4866Rugs. End tables. Vases. Patio Furniture. The back of my garage looks like an aisle at Home Goods. Am I getting ready for a yard sale?

Au contraire. I'm getting ready to sell your home.

Today's buyers expect a house to be presented to the market in its very best light. No one wants to see "grandma" furniture and doilies when they're house hunting. In fact, buyers sometimes don't respond well to anything that doesn't feel "fresh" or "new."

When I'm with buyers, part of my job is to help them envision what can be done to a house to make it their own. I have a background in architecture and have done several personal renovations, so I am skilled in providing this information as part of my service.

But when I'm with sellers, I need to help them look at their home as a buyer would - which is to say, critically. I maintain a large inventory of staging items that can fill a whole room (if it's empty) or just fill in the gaps where needed.

Most sellers are not able to prepare their home for sale without help. And a good staging can generate more interest and a higher selling price in the market. I employ a professional stager and include one free day of staging with all my listings!

Call me and let's talk throw pillows. 973.809.5277

Relocation, Relocation, Relocation!

Atlas Van LinesOne of the most frequent pieces of feedback I get from my clients is that I'm very knowledgeable about and good at explaining the ins and outs of real estate sales. I think that's probably true, largely because I believe the more people know, the better they are at both buying and selling.

So, today, I want to pass on some information about relocating.

If you or your spouse are making a work-related move, the employer may offer a relocation package. They may offer to pay for your closing costs, pay for your move, even buy your house if it sits on the market too long. Most of the big corporations use a relocation company, like Cartus, which provides various services and resources - one of which is to set you up with one of their contracted real estate agents, usually one from a corporate-owned real estate company.

However, you are not obligated to use their recommended agent or agency.

The reason I mention this is because it's often not made clear to sellers that Cartus will work with any agent, usually with no financial ramifications to the seller. Meaning, if you worked with a real estate agent that you really liked when you bought your house, you can use that same agent to sell your house - even if a corporate relocation package is part of the picture.

This comes as great news to many sellers who have already built a trusting relationship with a local agent. Or to those who prefer to use an agent recommended by a friend.

If you're selling your house for a business move and you've been offered a relocation package, let's talk. I can explain to you how the system works so you can make decisions that make you happy. I've been told I'm very good at that kind of thing! 973-809-5277

How Accurate is Your "Zestimate" ?

This LA Times article about Zillow estimates is from a year ago, but it recently resurfaced on my social media pages and seems worth sharing. For homeowners, Zillow seems like the best thing since sliced bread. A do-it-yourself tool to determine home values. Unfortunately, it's not the last word in valuation and is often controversial.

Zillow uses an Automated Valuation Model  (AVM), which is an algorithm that takes into account location, price per sqft, lot size, etc by relying on publicly available data from comparable properties. Sometimes this data is old or just simply wrong.  It's not a bad system for very general ideas about home value, but it doesn't account for anything unusual (good or bad) about your home.  AVMs tend to overstate the value of homes that are in poor condition or in an awkward location (like next to a gas station).  Similarly, they understate the value of homes that have fabulous recent renovations or are walkable to the NYC train.  It's a little like the real estate equivalent of an automated telephone customer service system. It's good for only the most basic information gathering.

And, as this article points out, "Zestimates" aren't even especially accurate - on average they are off by 8%.

Working with an experienced agent (i.e., me!), you'll have access to all the same type of automated information available through Zillow AND the expertise of someone who knows what the inside of the comp homes look like.  So, together, we can make a smart marketing plan if you're a seller, and realistic decisions about bidding if you're a buyer.

I'm happy to come over and tell you what your home is worth. Buying and selling homes is nuanced and subjective. It's not about algorithms. It's about lifestyles and dreams.