If you’re thinking about selling your home, this is for you.  

I just had a conversation with a client that made me realize some sellers may not understand why a real estate agent (namely, me) might dig in her heels about certain home improvements. Why we may seem unrelentingly insistent about paint colors or getting rid of the wall-to-wall carpeting in the bedroom. 

It’s not that we don’t like your wall colors or your carpeting. 

It’s that our experience allows us the vantage point of knowing what most buyers will respond positively to.

I know it’s hard to spend money to make aesthetic improvements in a house you’re about to leave. Especially if you think the house is perfectly fine the way it is. And I know it’s even harder to discover (as one of my clients did) that the wood floors you just refinished are now going to be replaced by carpeting – similar to what had been there in the first place. 

Please trust me: it was not a mistake to refinish the floors.

Successful marketing requires positioning your home in a competitive environment, and that means making it appealing to the most people possible. Not trying to anticipate what a single buyer might want.

A good agent is not trying to make your home consistent with his or her own taste. They’re using their experience in the marketplace to help you create more value in the eyes of all buyers.

If you want to get the very best price for your home, making aesthetic improvements is the right way to go. Even if the new owners re-installs carpeting. Even if it’s the same color. Even if it’s the same pile. 

If you’re thinking of selling and want to do a walk-through about what’s worth improving (and when), call or message me at: 973-809-5277